Consumers' Purchases Are Often Influenced by the Views, Opinions, or Behaviors

question 230

Multiple Choice

Consumers' purchases are often influenced by the views, opinions, or behaviors of others. Two aspects of personal influence that are important to marketers are opinion leadership and

• A)consumer socialization.
• B)word-of-mouth activity.
• C)peer pressure.
• D)government regulation.
• E)sales promotion.

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Definitions:

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, which suggests that people are motivated to fulfill basic needs before moving on to other needs, forming a hierarchy.

Absence Of Pain

A state or condition in which an individual does not experience discomfort or distress, physically or emotionally.

Achievement Motivation

An individual's drive to accomplish tasks, meet standards of excellence, and strive for success.

McClelland's Model

A theory of motivation that emphasizes the importance of three needs: achievement, power, and affiliation.