Consumers' Purchases Are Often Influenced by the Views, Opinions, or Behaviors

question 230

Multiple Choice

Consumers' purchases are often influenced by the views, opinions, or behaviors of others. Two aspects of personal influence that are important to marketers are opinion leadership and

• A)consumer socialization.
• B)word-of-mouth activity.
• C)peer pressure.
• D)government regulation.
• E)sales promotion.

Identify the relationship between training, including essential skills training, and organizational performance.

Be aware of the popular types of training content and training programs within Canadian organizations.

Understand the different outcomes of job dissatisfaction and their commonalities.

Comprehend the role of rewards in sustaining high performance levels among employees.

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Definitions:

Performance Results

The outcomes or outputs produced by an individual, team, or organization, measured against intended goals or standards.

Effective Control

The process of ensuring that organizational activities are proceeding as planned and correcting any significant deviations.

Measurement of Results

The process of quantitatively and qualitatively assessing the outcomes of an action or event, to determine the extent to which objectives and goals have been achieved.

Market Controls

Mechanisms that regulate the behavior and operation of market participants, typically through laws and regulations.