Which of the Following Statements About Groupon Is Most Accurate

question 232

Multiple Choice

Which of the following statements about Groupon is most accurate?

• A)In the alternative evaluation stage of the consumer purchase decision process, many Groupon customers focus on place or distribution as the most important evaluative criterion.
• B)A Groupon "deal of the day" e-mail may trigger a need in a consumer's problem recognition stage of the purchase decision process to do (buy) something they may not ordinarily do (buy).
• C)The typical Groupon user is a 35- to 45-year-old male with an average income of about $25,000 who is looking for a great deal.
• D)The Groupon purchase decision is made online and then confirmed by a telephone call when enough consumers agree to the offer and the "deal tips."
• E)Generally, Groupon consumers rarely follow the purchase decision process like they do for other consumer offerings because they do not have time for an information search.

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Definitions:

Instrumentality

The perception that a specific behavior will lead to a particular outcome.

Corporate Ladder

A metaphorical depiction of a hierarchy within a corporation, where individuals can ascend through promotions and career advancement.

Instrumentality

The perception of a relationship between performance and the attainment of desired outcomes or rewards.

Expectancy

The state of thinking or hoping that something, especially something pleasant, will happen or be the case.