Which of the Following Statements About Groupon Is Most Accurate

question 232

Multiple Choice

Which of the following statements about Groupon is most accurate?

• A)In the alternative evaluation stage of the consumer purchase decision process, many Groupon customers focus on place or distribution as the most important evaluative criterion.
• B)A Groupon "deal of the day" e-mail may trigger a need in a consumer's problem recognition stage of the purchase decision process to do (buy) something they may not ordinarily do (buy).
• C)The typical Groupon user is a 35- to 45-year-old male with an average income of about $25,000 who is looking for a great deal.
• D)The Groupon purchase decision is made online and then confirmed by a telephone call when enough consumers agree to the offer and the "deal tips."
• E)Generally, Groupon consumers rarely follow the purchase decision process like they do for other consumer offerings because they do not have time for an information search.

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Definitions:

Stimulus Control

A behavior modification technique involving altering the environment to change behaviors by associating certain stimuli with specific behaviors.

Depression

A mental health disorder characterized by persistent sadness, lack of interest in activities, and can cause a variety of emotional and physical problems.

Chronic

Describing a condition or illness persisting for a long time or constantly recurring, often requiring long-term management.

Severe

Describes a condition, situation, or degree of something that is very bad, intense, or difficult to cope with.