There Are Five Stages in the Consumer Purchase Decision Process

question 171

Multiple Choice

There are five stages in the consumer purchase decision process. The third stage is

• A)information search.
• B)purchase decision.
• C)alternative evaluation.
• D)opportunity testing.
• E)problem recognition.

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Definitions:

High-Tech Politics

The increasing role of technology in political communication, campaigning, and information sharing in the political process.

Campaign Professionalization

The process by which political campaigns adopt professional standards and techniques in strategy, management, and communication.

Soft Money

Funds raised by political parties that are not regulated by federal campaign law, often used for general party-building activities.

Independent Expenditures

Political spending by individuals or organizations on campaign messages that are not coordinated with any candidate's campaign.