An External Search for Product Information Is Likely to Occur

question 184

Multiple Choice

An external search for product information is likely to occur when

• A) the cost of gathering information is low.
• B) review of past experience provides adequate information.
• C) the risk of making a wrong purchase decision is low.
• D) the item is frequently purchased.
• E) the item is for personal use rather than for professional use.

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Definitions:

Dissociative Identity Disorder

A psychological condition formerly known as multiple personality disorder, marked by the presence of two or more distinct personality states or identities in a single individual.

Availability Heuristic

A cognitive shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision.

Press Coverage

The dissemination and reporting of news events and information by various media outlets.

Eating Disorders

Eating disorders are psychological conditions characterized by abnormal or disturbed eating habits, which negatively affect a person's health and well-being.