When Past Experience Is Insufficient, the Risk of Making a Wrong

question 32

Multiple Choice

When past experience is insufficient, the risk of making a wrong decision is high, and the cost of gathering information is low, a consumer is more likely to use an __________ for information.

• A)internal search
• B)informal search
• C)expert directed search
• D)external search
• E)experiential search

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Definitions:

Time

The ongoing sequence of events taking place from past through present to future, measurable in units such as seconds, minutes, and hours.

Cardiac Patients

Individuals who are receiving treatment for or have been diagnosed with heart-related conditions.

Aspirin

A medication used to reduce pain, fever, or inflammation.

Frequency

The rate or number of occurrences of a repeating event per unit of time, or in discrete terms, the number of times a particular value appears in a data set.