Which of the Following Is Not an Example of a Marketer-Dominated

question 5

Multiple Choice

Which of the following is not an example of a marketer-dominated source of information consulted during an external search?

• A)advertising
• B)point-of-purchase displays
• C)Consumer Reports magazine
• D)company salespeople
• E)company websites

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Definitions:

Managers

Managers are individuals in an organization responsible for directing and overseeing the work of a group of people towards the achievement of goals.

Residual Income

The income that exceeds the minimum rate of return, often used as a measure of the performance of investment centers within organizations.

Net Operating Income

Profit generated from a company's normal business operations, excluding deductions of interest and taxes.

Minimum Rate Of Return

The least expected rate of return on an investment necessary for it to be considered a viable option.