The Alternative Evaluation Stage Clarifies the Problem for the Consumer

question 378

Multiple Choice

The alternative evaluation stage clarifies the problem for the consumer by __________, yielding brand names that might meet the criteria, and developing the consumer value perception that each alternative presents.

• A)evaluating particular products
• B)selecting the type of purchase outlet
• C)suggesting criteria to use for the purchase
• D)minimizing cognitive dissonance
• E)establishing a purchase timeline

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Definitions:

Animation

The process of designing, drawing, making layouts and preparation of photographic sequences which are integrated in multimedia and gaming products.

Table Cell

An individual unit within a table where a row and column intersect, often used to display text, numbers, or images.

Shadow

A visual effect added to an object or text in graphic and document design software, simulating the shadow cast by the object to enhance depth and dimension.

Reflection

The process of sending back light, heat, sound, or any energy without absorbing it or the act of serious thinking or consideration.