The Alternative Evaluation Stage Clarifies the Problem for the Consumer

question 131

Multiple Choice

The alternative evaluation stage clarifies the problem for the consumer by suggesting criteria to use for the purchase, yielding brand names that might meet the criteria, and

• A)developing consumer value perceptions.
• B)evaluating particular products.
• C)selecting the type of retail outlet.
• D)establishing a purchase timeline.
• E)creating a hierarchy of needs.

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Definitions:

Necessary Condition

A requirement that must be met for a statement to be true or for an event to occur; without it, the statement cannot be true or the event cannot happen.

Born

Coming into life or existence.

Speaking Spanish

The act of communicating verbally in Spanish, a Romance language originating from the Castile region of Spain.

Mexican

Pertaining to Mexico, its people, culture, or language.