The Objective and Subjective Attributes of a Brand That Consumers

question 121

Multiple Choice

The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as

• A) temporal states.
• B) antecedent states.
• C) information sources.
• D) evaluative criteria.
• E) the consideration set.

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Definitions:

Visual Field

The entire area that can be seen when the eyes are focused on a central point.

Top-down Processing

Cognitive processing that begins with thoughts or higher-level functions before receiving sensory input.

Monocular Depth Cues

Visual information that allows one eye to perceive depth and distance, such as texture gradient, interposition, and linear perspective.

Bottom-up

An approach to processing information that starts with small, individual elements or details and integrates them to comprehend the whole.