For High-Involvement Purchases, Consumers Typically Do All of the Following

question 123

Multiple Choice

For high-involvement purchases, consumers typically do all of the following except

• A)spend considerable time evaluating criteria for the consideration set.
• B)participate in word-of-mouth communication.
• C)evaluate a single product attribute, such as price.
• D)consider many brands.
• E)use both internal and external sources in information search.

---

Definitions:

PowerPoint

A presentation program developed by Microsoft, used for creating slideshows composed of text, graphics, and other objects, which can be displayed on-screen and navigated through by the presenter or printed out on transparencies or slides.

Storyboards

Visual representations of a film, animation, or story sequence, used for planning and communication purposes.

Minimum Viable Product

A product with just enough features to satisfy early customers and provide feedback for future product development.

Entrepreneur

An individual who starts and manages a business venture, taking on financial risks in the hope of profit.