The Purchase of Bottled Water Is a Low-Involvement Purchase

question 82

Multiple Choice

The purchase of bottled water is a low-involvement purchase. How can a market leader such as Perrier keep people buying its brand instead of one of the numerous other brands displayed on retailers' shelves?

• A)Avoid Perrier brand stock-outs on retailers' shelves.
• B)Make the purchase decision a high-involvement one.
• C)Offer coupons for Perrier bottled water.
• D)Convince retailers to offer only Perrier water.
• E)Denigrate its competition.

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Definitions:

Supply Chain Management

The oversight of materials, information, and finances as they move from supplier to manufacturer to wholesaler to retailer to consumer, aiming to streamline a business’s supply-side activities to maximize customer value and gain a competitive advantage in the marketplace.

Loss Incurred

Refers to a financial deficit that results from a business operation, transaction, or other activities.

Unsold Unit

A product unit that remains unsold after being offered to the market, representing a missed revenue opportunity.

Production Methods

Various approaches and techniques used in the creation of goods and services, including mass production, batch production, and custom production.