An Ad for Conesco's Life Insurance Asks the Question, "How

question 265

Multiple Choice

An ad for Conesco's life insurance asks the question, "How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space. The ad is intended to appeal to which of the Maslow hierarchy of needs?

• A)physiological needs
• B)safety needs
• C)social needs
• D)personal needs
• E)self-actualization needs

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Definitions:

Merchandise Suitability

The appropriateness of a product in meeting the specific needs or desires of a consumer group.

Decompression Zone

The decompression zone is an area just inside a store's entrance, where customers adjust to the store's environment and unconsciously make decisions about continuing their shopping journey.

Online Shoppers

Individuals who purchase products or services over the internet, utilizing electronic platforms for transactions.

Retail Themes

Specific motifs or narratives used in retail environments to create an appealing shopping experience or to attract a particular target market.