In the Maslow Hierarchy of Needs, the Most Basic Needs

question 232

Multiple Choice

In the Maslow hierarchy of needs, the most basic needs are physiological, followed by safety, social, and personal. What category of needs is at the highest level?

• A) intellectual needs
• B) emotional needs
• C) self-actualization needs
• D) religious needs
• E) psychological needs

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Definitions:

Promotional Activities

Marketing efforts designed to inform, persuade, or remind customers and potential buyers about a product or service to increase sales.

Goodwill

The intangible asset that allows businesses to earn a higher return than a comparable business with the same tangible assets might generate.

Price Setting

The process of determining the selling price of a product or service, based on costs, market demand, competition, and profitability goals.

Primary Considerations

The most important factors or criteria to be taken into account in a decision-making process.