What Attitude Change Approach Did Colgate Marketers Use to Encourage

question 197

Multiple Choice

What attitude change approach did Colgate marketers use to encourage consumers to purchase its product when it began to include the antibacterial agent triclosan in its product?

• A) changing beliefs about the extent to which a brand has certain attributes
• B) changing the perceived importance of attributes
• C) adding new attributes to the product
• D) providing free trials of the new product
• E) obtaining a seal of approval to reduce consumers' risk and encourage purchases

---

Definitions:

Conceptual Framework

An analytical tool that is used to organize, define, and guide the theoretical treatment of a problem, comprising concepts, theories, and the relationships between them.

Multicultural Counseling Competencies

The skills, knowledge, and attitudes required to provide effective and respectful counseling services to individuals from diverse cultural backgrounds.

Awareness

Conscious knowledge or perception of a situation, oneself, or the environment.

Cultural Variations

Differences in the behaviors, traditions, and practices among various cultural groups.