Pepsi-Cola Made "Freshness" an Important Product Attribute When It Stamped

question 19

Multiple Choice

Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans. Prior to doing so, few consumers considered freshness an issue for soft drinks. Pepsi-Cola is trying to change consumers' attitudes toward its soft drinks by

• A)changing beliefs about the extent to which a brand has a specific attribute.
• B)changing the perceived importance of a specific attribute.
• C)adding a new attribute.
• D)reducing perceived risk.
• E)providing stimulus generalization.