In the VALS Framework, Consumers Motivated by Ideals Are Guided

question 60

Multiple Choice

In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. One segment of the two Ideals-motivated groups, known as __________, have fewer resources and are conservative, conventional people with concrete beliefs based on established codes: family, religion, community, and the nation.

• A)Experiencers
• B)Believers
• C)Makers
• D)Achievers
• E)Thinkers

---

Definitions:

Investing Activities

Financial transactions related to the acquisition and disposal of long-term assets and other investments not included in cash equivalents.

Statement of Cash Flows

A financial document that summarizes the amount of cash and cash equivalents entering and leaving a company, essentially showing how the company raises and spends money.

Operating Activities

Activities directly related to the day-to-day operations and business functions such as sales, purchase of inventory, and payment of wages that affect the cash flow of a company.

Financing Activities

These activities include transactions and events that affect the long-term liabilities and equity of an entity, such as issuing debt or equity securities.