In the VALS Framework, Consumers Motivated by Achievement Look for Products

question 305

Multiple Choice

In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. One segment of the two achievement-motivated groups, known as __________, have a busy, goal-directed lifestyle and a deep commitment to career and family. Image is important to them.

• A)Experiencers
• B)Believers
• C)Makers
• D)Achievers
• E)Thinkers

Identify and apply methods to ensure internal and external validity in psychological research.

Comprehend key statistical concepts relevant to abnormal psychology research.

Evaluate research methodologies for studying developmental aspects of psychological disorders.

Explain the control of variables in psychological research and its significance.

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Definitions:

Evaluation Apprehension

Anxiety or concern about being judged or evaluated by others.

Free Riding

A situation where individuals benefit from resources, goods, or services without contributing to the cost or effort involved.

Promotional Ideas

Creative concepts or strategies designed to increase awareness or sales of products or services.

Brainstorming

Uninhibited generation of as many ideas as possible in a group, in order to enhance group creativity.