A Consumer's Purchases Are Often Influenced by the Views, Opinions

question 348

Multiple Choice

A consumer's purchases are often influenced by the views, opinions, or behavior of others. Two important aspects of personal influence to marketing are

• A) lifestyle and motivation.
• B) personality and lifestyle.
• C) opinion leadership and word-of-mouth activity.
• D) word-of-mouth activity and psychographics.
• E) psychographics and demographics.

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Definitions:

Wise Saying

A concise, traditional saying that expresses a perceived truth or piece of advice based on common sense or experience.

Proverb of Sales Wisdom

A traditional or well-known saying that encapsulates advice or insight relevant to selling and sales practices.

Customer Choice

The decision-making process that consumers go through when selecting products or services among several alternatives.

Acquiring a New Customer

The process businesses undergo to gain additional customers or clients who have not previously purchased from the business.