BzzAgent

question 195

Multiple Choice

BzzAgent

• A) is the top consumer information source in developing countries.
• B) captures honest word-of-mouth testimonials from satisfied customers who will promote new products or services.
• C) was the first on the Internet to create a public forum for new products.
• D) counteracts false rumors or negative buzz for quality products or services that have been unjustly accused on social networking websites.
• E) uses ethnographic research techniques to discover subtle behavioral and emotional reactions to products in their natural use environment.

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Definitions:

Aggregate Planning

The method of creating, examining, and keeping an initial, rough plan of an organization's total activities.

Level Scheduling

A manufacturing process management technique aimed at producing goods at a constant rate to avoid fluctuations in production and inventory levels.

Hire/Layoff Workers

The process of recruiting and integrating new employees into a company, or conversely, reducing the workforce through terminations due to economic or organizational reasons.

Aggregate Planning

A method involving the creation, examination, and upkeep of an initial, rough timetable for all the activities within an organization.