BzzAgent

question 195

Multiple Choice

BzzAgent

• A) is the top consumer information source in developing countries.
• B) captures honest word-of-mouth testimonials from satisfied customers who will promote new products or services.
• C) was the first on the Internet to create a public forum for new products.
• D) counteracts false rumors or negative buzz for quality products or services that have been unjustly accused on social networking websites.
• E) uses ethnographic research techniques to discover subtle behavioral and emotional reactions to products in their natural use environment.

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Definitions:

Niche Marketing

A targeted marketing strategy focusing on a specific subset of the market, catering to unique preferences or needs not addressed by mainstream providers.