Examlex

Solved

The VALS System Seeks to Explain Why and How Consumers

question 298

Essay

The VALS system seeks to explain why and how consumers make purchase decisions. Consumers motivated by ideals are guided by knowledge and principle. Explain the difference between Thinkers and Believers.


Definitions:

Aesthetics

The branch of philosophy concerned with the nature and appreciation of beauty, art, and taste.

Objectively

In a manner that is not influenced by personal feelings, interpretations, or prejudice; based on facts and unbiased.

Subjectively

In a manner based on personal feelings, tastes, or opinions.

Related Questions