In 2013, Budweiser Launched Its First Responsible Drinking Blimp

question 153

Multiple Choice

In 2013, Budweiser launched its first responsible drinking blimp. The airship, which carried the "Designate a Driver" message, embarked on a 17-week tour across much of the country. Which of the following was the firm exhibiting?

• A)stockholder responsibility
• B)profit responsibility
• C)utilitarianism
• D)cause marketing
• E)social responsibility

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Definitions:

Tone

The general character or attitude of a place, piece of writing, situation, etc., often conveying a specific emotion or mood.

Unity

Using only one idea or topic in a paragraph or other piece of writing.

Transitional Words

Words or phrases used to link ideas, sentences, or paragraphs, helping to create a smooth flow in writing or speech.

Topic Sentence

A sentence that introduces or summarizes the main idea in a paragraph.