At 3M, the "Pollution Prevention Pays" (3P) Program Has Generated

question 32

Multiple Choice

At 3M, the "Pollution Prevention Pays" (3P) program has generated over 11,000 3P projects that eliminated more than 4 billion pounds of air, water, and solid-waste pollutants from the environment. This is an example of

• A)proactive marketing.
• B)green marketing.
• C)consumerism.
• D)an ecological code of ethics.
• E)cause marketing.

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Definitions:

Customer Profitability

An analysis to determine the financial contribution brought by a customer through their purchases minus the costs of servicing them.

Product Costs

The costs directly attributable to the creation of products, including materials, labor, and manufacturing overhead.

Distribution

The process of making a product or service available for the consumer or business user that needs it.

Customer Servicing

The provision of services to customers before, during, and after a purchase to enhance their satisfaction and loyalty.