MasterCard International Links Usage of Its Card with Fund-Raising for Institutions

question 46

Multiple Choice

MasterCard International links usage of its card with fund-raising for institutions that combat cancer, heart disease, child abuse, drug abuse, and muscular dystrophy. This is an example of

• A)philanthropic marketing.
• B)corporate altruism.
• C)the marketing concept.
• D)green marketing.
• E)cause marketing.

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Definitions:

Skills

The ability to do something well, often gained through training or experience.

At Ease

A state of comfort, relaxation, and freedom from worry or awkwardness.

Written Agendas

Documents that outline the items and topics to be discussed or decided upon during a meeting.

Verbal Agenda

An oral or spoken outline of topics to be discussed or addressed in a meeting or gathering.