Avon Products, Inc

question 190

Multiple Choice

Avon Products, Inc., focuses on different issues in different countries, including breast cancer, domestic violence, and disaster relief, among many others. For example, when a customer buys Avon's Pink Power Pro Nail Enamel, 100 percent of the profits go to Avon Breast Cancer Crusade. This is an example of

• A)philanthropic marketing.
• B)corporate altruism.
• C)cause marketing.
• D)the marketing concept.
• E)societal marketing.

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Definitions:

Customer Needs

The specific desires, requirements, or preferences of customers that businesses aim to fulfill with their products or services.

Differentiated Marketing

A marketing strategy in which a company targets several market segments with a different offering for each.

Unit Costs

The cost incurred by a company to produce, store, and sell one unit of a particular product or service.

SWOT Analysis

A strategic planning technique used to identify and understand the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.