Arrowhead Brand Mountain Spring Water Recently Changed Its Bottle by Reducing

question 140

Multiple Choice

Arrowhead brand Mountain Spring Water recently changed its bottle by reducing the size of its label by one-third, using 30 percent less plastic, and making the bottle more flexible for easier recycling. These efforts are part of the company's goal to engage in

• A)sustainable development.
• B)market development.
• C)ISO 14000 compliance.
• D)cause marketing.
• E)environmental downsizing.

---

Definitions:

Prices of Products

The cost at which goods or services are offered for sale to consumers.

Consumer's Budget

The total amount of income available to an individual or household for spending and saving after taxes have been accounted for.

Indifference Curves

Visual diagrams in microeconomics that display the mix of two products which provide the same level of pleasure and usefulness to a purchaser.