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Practices that include filing warranty claims after the claim period, misredeeming coupons, and making fraudulent returns of merchandise are examples of
Competitor's Product
A product that is offered by one company that serves as an alternative or rival to another company's product in the market.
Standing-Room-Only Close
A close whereby a salesperson suggests that if a prospect does not act now he or she may not be able to buy in the future, thus motivating the prospect to act immediately.
Summary of Benefits Close
A sales strategy where the salesperson summarizes the key benefits of the product or service, emphasizing its value to encourage purchase.
Question Close
A type of close wherein the salesperson asks questions to generate a decision point.
Q64: Eighty percent of consumers say they will
Q85: Product development refers to the marketing strategy
Q105: Which of the following is an action
Q159: All of the following are challenges that
Q167: Which of the following is considered one
Q173: Which of the following is a socializing
Q180: A personal moral philosophy that focuses on
Q330: In the VALS framework, each consumer segment
Q349: Cree markets LED (light-emitting diode) bulbs that
Q350: The current markets-new products quadrant in a