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MasterCard International links usage of its card with fund-raising for institutions that combat cancer, heart disease, child abuse, and muscular dystrophy. MasterCard gives a modest percentage of charges from its credit card charges to the institutions. What is this called and how does it affect cardholders' behavior?
Likert Scale
A psychometric scale commonly used in questionnaires to collect responses on how much individuals agree or disagree with a particular statement.
Dichotomous
Refers to something divided or dividing into two parts or classifications, often seen in data collection methods where responses are binary.
Household Demographic
Information about the characteristics of individuals living in a household, such as age, income, education level, and employment status.
Fast-Food Market
The sector of the food industry that specializes in providing quick service and convenient food options to consumers.
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