Which of the Following Statements Regarding Environmental Scanning Is the Most

question 107

Multiple Choice

Which of the following statements regarding environmental scanning is the most accurate?

• A)Environmental scanning changes the marketing environment.
• B)Environmental scanning identifies and interprets potential trends.
• C)Environmental scanning should be done at least every five years.
• D)Environmental scanning focuses primarily on ecological factors.
• E)There is too much information generated from environmental scanning to make it viable for small firms.

---

Definitions:

Persuasive Authority

Sources of law, such as cases from other jurisdictions or legal texts, which an appellate court may consider but is not obliged to follow.

Cases On Point

refers to legal cases that are relevant and directly applicable to the matter at hand, often used as precedents.

Lowest Court

The court within a jurisdiction's hierarchy that has the initial responsibility for hearing cases, often referred to as a magistrate or municipal court.

Highest Court

The supreme or highest judicial authority within a jurisdiction, often responsible for final appellate review and decision making in legal cases.