Examlex
According to the textbook, four new technologies are expected to have an impact on marketing. These are:
Marketplace
An arena where buyers and sellers meet to exchange goods, services, or information, whether physically or through digital platforms.
Consumer Behaviour
The inquiry into processes used by individuals, groups, or organizations to select, gain, consume, and remove products, services, experiences, or thoughts for need fulfillment, and the resultant influences these processes exert on the individual and societal level.
Manipulate
To skillfully or unfairly influence or control someone or something to gain advantage, often without their knowledge.
Competition Act
Legislation aimed at promoting fair competition and preventing monopolistic practices within a market.
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