One Reason Some People Don't Like to Buy Clothing from Internet

question 167

Multiple Choice

One reason some people don't like to buy clothing from Internet retailers is the inability to know if the clothes will fit. ImageTwin has developed a scanning system that obtains the measurements of individuals, which is then fed into a database. When you want to buy something at LandsEnd.com, you can see a 3-D image of what the item should look like on your body. This is an example of the __________ force in the marketing environment.

• A)economic
• B)technological
• C)sociocultural
• D)competitive
• E)marketing mix

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Definitions:

Square Feet

Square feet is a measure of area used primarily in the United States, representing the size of a space equal to a square with sides of one foot in length.

Linear Model

A statistical approach to modeling the relationship between one or more independent variables and a dependent variable by fitting a linear equation to observed data.

Logarithm

The exponent by which a base must be raised to yield a given number, commonly used in mathematical and scientific calculations.

Maple Tree

A type of tree belonging to the genus Acer, known for its distinctive leaf shape and for producing maple syrup.