The Grassroots Movement Started in the 1960s to Increase the Influence

question 232

Multiple Choice

The grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions is referred to as

• A)Naderism.
• B)consumerism.
• C)green marketing.
• D)anti-corporate activism.
• E)cause marketing.

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Definitions:

Contingent Liability

A potential financial obligation that may arise depending on the outcome of a future event.

Payroll

The total amount of wages paid by a company to its employees for a set period of time.

Known Liability

Obligations or debts that have been incurred and are measurable with a high degree of certainty.

Vacation Benefits

Employee benefits that provide paid or unpaid time off from work for holidays, vacations, and personal time.