Many Local and National Chain Bookstores, Such as Borders and Bookstar

question 233

Multiple Choice

Many local and national chain bookstores, such as Borders and Bookstar, have closed over the past few years. This is due in part to competition from e-book readers such as Amazon's Kindle and Apple's iPad, which permit the online purchase and download of digital books from their websites. Moreover, subscribers to newspapers and magazines have cancelled their print subscriptions in favor of online news. These trends have caused the StarTribune newspaper to offer online content for $1.99 per week and Newsweek to suspend its print edition in favor of an online only weekly edition. These companies had to change their __________, an action triggered by the technological and social changes in their marketing environments.

• A)organizational cultures
• B)marketing tactics
• C)business models
• D)strategic marketing processes
• E)goals or objectives

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Definitions:

Genome

The complete set of genes or genetic material present in a cell or organism, serving as its biological blueprint.

Uniformity

The quality or state of being uniform, consistent, or identical in all cases and at all times.

Mutations

Errors in the replication of DNA.

Experiences

Events or activities that affect an individual, contributing to their knowledge and development.