Consider the Following Ben & Jerry's Dollar Sales and Market

question 75

Multiple Choice

Consider the following Ben & Jerry's dollar sales and market share details. A marketing manager for Ben & Jerry's has been provided with a marketing dashboard display. She notices that dollar sales for 2014 were $240 million and in 2015 they were $250 million. What was the formula used to calculate the dollar sales for each of these two years?

• A)Dollar sales ($) = Average price × Quantity manufactured in each year.
• B)Dollar sales ($) = Average cost of goods sold - Fixed costs in each year.
• C)Dollar sales ($) = Average price - Shrinkage rate in each year.
• D)Dollar sales ($) = Average price × Quantity sold in each year.
• E)Dollar sales ($) = Average cost of goods sold - Variable costs in each year.

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Definitions:

Law of Effect

A principle in psychology which states that actions which produce rewards are likely to be repeated, while actions that produce discomfort are less likely to be repeated.

Serial Position Effect

A phenomenon in memory that suggests people tend to recall the first and last items in a series best, and the middle items worst.

Primacy Effect

The tendency to remember information at the beginning of a list better than information in the middle or end.

Recency Effect

The tendency to better remember information that is encountered last in a series.