Consider the Following Ben & Jerry's Dollar Sales and Market

question 68

Multiple Choice

Consider the following Ben & Jerry's dollar sales and market share details. A marketing manager for Ben & Jerry's has been provided with a marketing dashboard display. He notices that dollar market share for 2014 was 18.4 percent and for 2015 it was 20.0 percent. What simple formula was used to calculate the dollar market share percentages for each of these two years?

• A)Dollar market share (%) = Ben & Jerry's sales ($)/Total industry sales, including Ben & Jerry's sales ($).
• B)Dollar market share (%) = Total industry sales, including Ben & Jerry's sales ($)/Ben & Jerry's sales ($).
• C)Dollar market share (%) = Total industry sales, including Ben & Jerry's sales ($)/Ben & Jerry's unit sales ($).
• D)Dollar market share (%) = Total industry sales, including Ben & Jerry's sales ($)/Ben & Jerry's net profit ($).
• E)Dollar market share (%) = Ben & Jerry's sales ($)/Gross domestic product ($).

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Definitions:

Normal Good

A good for which demand increases as consumer income rises.

Inferior Good

A type of good for which demand decreases as the income of consumers increases, inversely related to income changes.

Law Of Demand

An economic principle stating that, all else being equal, an increase in the price of a good or service will lead to a decrease in the quantity demanded, and vice versa.

Quantity Demanded

The total amount of a product that consumers are willing and able to purchase at a certain price level within a specified time period.