Apple Entered the Music Player Market with Its IPod in 2001

question 172

Multiple Choice

Apple entered the music player market with its iPod in 2001 and by 2014 it had a 70 percent share of this market. However, global MP3 music player unit sales over the past few years have fallen dramatically and were expected to decline further by 2016, as Apple announced it is discontinuing the iPod Classic while it will continue to sell three iPod product lines. Currently, Apple's iPod SBU appears to be a

• A)question mark.
• B)star.
• C)hedgehog.
• D)cash cow.
• E)dog.

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Definitions:

Social Mobility

The ability or movement of individuals or groups to move within or between social strata in a society.

Cultural Capital

Refers to widely shared, high-status cultural signals (attitudes, preferences, formal knowledge, behaviors, goals, and credentials) used for social and cultural exclusion.

Subculture

A set of distinctive values, norms, and practices within a larger culture.

Class Adaptation

The ways in which different social classes respond to and cope with the structural and cultural conditions of their society.