Which Two Marketing Strategies Would Be Used If a Firm

question 340

Multiple Choice

Which two marketing strategies would be used if a firm were not willing to find new markets?

• A)product development and market penetration
• B)product development and diversification
• C)market development and product development
• D)market development and market penetration
• E)market development and diversification

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Definitions:

Tariffs

Taxes or duties to be paid on a particular class of imports or exports, used by governments to regulate trade.

Nontariff Barrier

Trade restrictions that don't involve tariffs, such as quotas, embargoes, or regulations, affecting the import or export of goods.

Arbitration

A form of alternative dispute resolution where an impartial third party, the arbitrator, makes a decision in a conflict that is binding on the parties involved.

Forum Selection Clause

A provision in a contract that specifies which court or jurisdiction will resolve any disputes that arise under the contract.