The __________ Element of the Marketing Mix Includes Personal Selling

question 66

Multiple Choice

The __________ element of the marketing mix includes personal selling and sales promotion.

• A)product
• B)price
• C)promotion
• D)place
• E)people

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Definitions:

Machine-Hours

The total number of hours that machinery is in operation, used as a basis for allocating manufacturing overhead costs in a production environment.

Predetermined Overhead Rate

An estimated rate used to assign manufacturing overhead costs to individual units of production, based on a chosen activity base.

Direct Labor-Hours

A measure of the work input in terms of hours that can be directly attributed to the production process.

Predetermined Overhead Rate

An estimated rate used to allocate manufacturing overhead costs to individual products or job orders based on a selected activity base, like direct labor hours or machine hours.