The Marketing Manager Looks for Two Kinds of Deviations, Each

question 298

Multiple Choice

The marketing manager looks for two kinds of deviations, each triggering a different kind of action: (1) actual results fall short of goals and (2)

• A)deviations that result from major shifts in customer needs.
• B)actual results exceed goals.
• C)there are no deviations but there should be.
• D)deviations that result from executive mandates.
• E)deviations that are blamed on insufficient marketing support (personnel or funding).

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Definitions:

Developmental Stages

Distinct periods in an individual's life characterized by specific physical, psychological, and emotional features.

Cognitive Flexibility

The mental ability to switch between thinking about two different concepts, or to think about multiple concepts simultaneously, facilitating problem-solving and adaptation.

Analytical Reasoning

The process of evaluating information to solve problems through logical thinking and analytical skills.

B. F. Skinner

An influential American psychologist known for his work in behaviorism and development of operant conditioning – a method of learning that occurs through rewards and punishments.