A Marketing Dashboard Refers to

question 85

Multiple Choice

A marketing dashboard refers to

• A)a "report card" prepared by the marketing department regarding its performance in terms of environmental and social responsibility.
• B)the display of information found on a car's dashboard.
• C)an "app" that uses a car navigation device metaphorically to indicate the specific direction in which a company wishes to grow based on its annual marketing plan.
• D)information about an organization's marketing metrics presented orally so marketers can quickly spot deviations from plans and take corrective actions.
• E)the visual computer display of the essential information related to achieving a marketing objective.

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Definitions:

Mentoring

A developmental relationship in which a more experienced person helps to guide and support the growth and learning of a less experienced individual.

Conscientiousness

A personality trait characterized by diligence, carefulness, thoroughness, and the desire to do a task well.

Political Skill

The ability to effectively understand others at work and to use such knowledge to influence others to act in ways that enhance one’s personal or organizational objectives.

Visibility

The degree to which something is seen or how much exposure or attention it receives.