The Online Retailer Lands' End Communicates a Remarkable Commitment to Its

question 285

Multiple Choice

The online retailer Lands' End communicates a remarkable commitment to its __________ with these unconditional words: "We accept any return, for any reason. Guaranteed Period."

• A)competitive advantage
• B)core values
• C)core benefit proposition
• D)customers
• E)mission statement

---

Definitions:

Reduced Risk

The outcome of actions taken to minimize the probability or impact of uncertain or negative events.

Single Stage Control

A control mechanism in manufacturing or production that is applied at a single point or stage in the production process.

Supply Chain

The network of all the individuals, organizations, resources, activities, and technology involved in the creation and sale of a product, from the delivery of source materials from the supplier to the manufacturer, and eventually to the end user.

Proctor and Gamble

Procter & Gamble is a multinational consumer goods corporation specializing in a wide range of personal health/consumer health, and personal care and hygiene products; these products are organized into several segments, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine, & Family Care.