In a BCG Growth-Share Matrix,a Relative Market Share of 10

question 226

Multiple Choice

In a BCG growth-share matrix,a relative market share of 10 × at the left end of the scale on its horizontal axis means that the SBU has 10 times the share of its largest competitor,whereas a relative market share of 0.1 × at the right end of the scale on its horizontal axis means that

• A)the SBU has only 10 percent of the share of its average competitor.
• B)the SBU has 100 percent of the share of its largest competitor.
• C)the growth rate between the SBU and the next largest competitor is actually identical.
• D)the SBU has only 10 percent of the share of its largest competitor.
• E)the industry growth rate is declining.

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Definitions:

Service-Sponsored Franchise System

A franchise model where the franchisor provides extensive services to the franchisee, such as training and marketing support.

Service-Sponsored Retail Franchise System

A franchise model where the franchisor provides a range of support services to the franchisee, typically in the retail sector.

Employment Services

Organizations or agencies that help individuals find jobs or careers, and may also assist employers in finding qualified employees.

Marketing

The process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.