The Boston Consulting Group (BCG) Has Given Specific Names and Descriptions

question 37

Multiple Choice

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Dogs are SBUs that are classified as having

• A) high market growth rates and high relative market shares.
• B) low market growth rates but high relative market shares.
• C) low market growth rates and low relative market shares.
• D) high market growth rates but low relative market shares.
• E) medium market growth rates and medium relative market shares.

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Definitions:

Marketing Messages

Marketing communications that guide prospective customers through the buying journey without pressuring them for an instant choice.

Conversation Marketing

Approach in which companies initiate and facilitate conversations in a networked community of customers, journalists, bloggers, and other interested parties.

Social Media

Online platforms and technologies that enable users to create, share content, and participate in social networking.

Persuasive Claim

A persuasive claim is a statement or argument designed to convince the audience of a specific point, often used in marketing, legal arguments, and debates.