If Ben & Jerry's Sold a Line of New "Get

question 227

Multiple Choice

If Ben & Jerry's sold a line of new "Get the Dough Out of Politics" T-shirts targeted to college students in the United States,it would be using a ________ strategy.

• A)product development
• B)market development
• C)market penetration
• D)diversification
• E)market saturation

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Definitions:

Need Arousal

The process of stimulating interest or desire in a customer for a product or service, often through marketing or sales strategies.

Buying Decision

The process by which a consumer decides whether or not to purchase a product or service, often influenced by factors such as need, desire, and budget.

Basic Steps

Fundamental stages or actions that are involved in a process or procedure.

Limited Decision Making

Decision-making characteristic of a buyer who invests a moderate level of energy in the decision to buy because, although the buyer is not familiar with each brand’s features, advantages, and benefits, the general quality of the good is known to him or her.