An Approach Whereby an Organization Allocates Its Marketing Mix Resources

question 131

Multiple Choice

An approach whereby an organization allocates its marketing mix resources to reach its target markets is referred to as

• A)the tactical marketing process.
• B)situational analysis.
• C)diversification analysis.
• D)synergy analysis.
• E)the strategic marketing process.

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Definitions:

Id

In psychoanalytic theory, the component of personality that is driven by immediate gratification and impulses, without moral or logical reasoning.

Self-Transcendence

The process of overcoming the self and its limitations to achieve a wider sense of belonging, meaning, or connection with the universe, humanity, or a higher entity.

Psychoanalysis

Freud’s theory of personality that attributes thoughts and actions to unconscious motives and conflicts; the techniques used in treating psychological disorders by seeking to expose and interpret unconscious tensions.

Free Association

In psychoanalysis, a method of exploring the unconscious in which the person relaxes and says whatever comes to mind, no matter how trivial or embarrassing.