Aggregating Prospective Buyers into Groups That Have Common Needs and Will

question 312

Multiple Choice

Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is referred to as

• A) market aggregation.
• B) market segmentation.
• C) product sorting.
• D) product grouping.
• E) mass marketing.

---

Definitions:

Well-Defined Endpoint

A clear and specific goal or outcome in a study or experiment that allows for the measure of success or failure.

Trial and Error

A problem-solving method involving repeated attempts to reach a solution, learning from failures until success is achieved.

Tool Kit

A set of tools or resources assembled for a specific purpose or task.

Trial and Error

A method of problem-solving that involves attempting different solutions and eliminating those that do not work.