Searching Out, Using, and Training Reputable Medical Device Distributors Across

question 101

Multiple Choice

Searching out, using, and training reputable medical device distributors across Asia to call on cardiologists and medical clinics is an example of a firm's

• A)market segmentation and targeting strategy.
• B)price strategy.
• C)place strategy.
• D)promotion strategy.
• E)product/service strategy.

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Definitions:

Rectification

The legal process of amending a document or agreement to reflect what the parties intended to agree upon.

Privity Of Contract

A principle that contract terms apply only to the actual parties to the contract

Privity Of Contract

A doctrine in contract law that states only the parties involved in the contract have the right to sue or be sued on its terms.

Lease

A contractual arrangement calling for the lessee (user) to pay the lessor (owner) for use of an asset for a specified period of time.