Apple, a Multimarket, Multiproduct Firm, Manufactures and Markets Apple Watch

question 138

Essay

Apple, a multimarket, multiproduct firm, manufactures and markets Apple Watch, iPods, iPhones, and iPads as a portfolio of businesses. At what organizational level does Apple set the strategic direction for these businesses to create customer value?

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Definitions:

Custom Development

The process of designing, creating, deploying, and maintaining software for a specific set of users, functions, or organizations.

Pilot Conversion

A method of system implementation where a new system is initially deployed to a limited area of the organization to test its functionality before a full roll-out.

Agile Development

A methodology in software development that emphasizes flexibility, customer involvement, and the regular reassessment of goals and methods throughout the project lifecycle.

Software

Programs and other operating information used by a computer to perform specific tasks.