Which of the Following Statements About Marketing Activities Is Most

question 100

Multiple Choice

Which of the following statements about marketing activities is most accurate?

• A)Marketing is affected by society but rarely, if ever, affects society as a whole.
• B)The marketing department works closely with other departments and employees to implement marketing activities.
• C)Marketing activities are the sole responsibility of the marketing department; other departments are involved only if there is an emergency (such as a product recall).
• D)Environmental forces do not affect marketing activities as long as a firm closely monitors its environment through rigorous market research.
• E)Marketing, after all is said and done, is essentially developing the right product and convincing potential customers that they "need" it, not just "want" it.

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Definitions:

Cash Discount

An incentive for early payment, reducing the buyer's total amount owed.

Net

Net signifies the final amount remaining after all deductions have been made, such as expenses, taxes, or discounts, from a total or gross amount.

Discount Period

The time frame during which a discount is offered or can be claimed.

Credit Period

The length of time that a buyer is given to pay for a purchase before interest is charged or penalties apply.