Four Factors Are Required for Marketing to Occur: (1) Two

question 184

Multiple Choice

Four factors are required for marketing to occur: (1) two or more parties (individuals or organizations) with unsatisfied needs; (2) __________; (3) a way for the parties to communicate; and (4) something to exchange.

• A)a healthy competitive environment
• B)government approval
• C)an affordable and actionable advertising campaign
• D)a desire and ability on their part to be satisfied
• E)an ability to see hidden potential within an environmental force

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Definitions:

Payee's Name

The name of the individual or entity to whom payment is to be made on a check, draft, or other financial instrument.

Negotiation

The process by which parties discuss their differences, with the aim of reaching an agreement or improving understanding.

Assignment

The passing of property or rights from one individual to another.

Indorsement

The act of signing one's name on the back of a cheque or other negotiable instrument to make it payable to someone else.