If You Followed the Suggestions of Robert M

question 28

Multiple Choice

If you followed the suggestions of Robert M. McMath, which of the following provides the best advice for a marketer, such as Colgate, when launching a new consumer product, such as toothpaste?

• A)Anticipate the future five years out in terms of product form, ingredients, and packaging-to invent the "toothpaste of tomorrow!"
• B)Give the product a mysterious name that is unrelated to the product's benefits but instead provokes consumer curiosity.
• C)Initiate a Facebook campaign against beverages sweetened with high fructose corn syrup, which can contribute to tooth decay.
• D)Create unusual packaging that has special shelving requirements.
• E)Study past toothpaste product failures and learn from them.

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Definitions:

Memory

The faculty by which the mind stores and remembers information.

Modification

The act of changing or altering something in order to improve it or to fit a specific requirement.

Stored Memories

Information or experiences that have been retained in the brain and can be recalled later.

Long-Term Memory

The component of memory responsible for the long-term storage of information, lasting anywhere from hours to an entire lifetime.