If You Followed the Suggestions of Robert M

question 28

Multiple Choice

If you followed the suggestions of Robert M. McMath, which of the following provides the best advice for a marketer, such as Colgate, when launching a new consumer product, such as toothpaste?

• A)Anticipate the future five years out in terms of product form, ingredients, and packaging-to invent the "toothpaste of tomorrow!"
• B)Give the product a mysterious name that is unrelated to the product's benefits but instead provokes consumer curiosity.
• C)Initiate a Facebook campaign against beverages sweetened with high fructose corn syrup, which can contribute to tooth decay.
• D)Create unusual packaging that has special shelving requirements.
• E)Study past toothpaste product failures and learn from them.

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Definitions:

Life Estate

A property interest that lasts for the life of the holder, after which the property reverts to the grantor or a specified remainderman.

Legal Recourse

Legal recourse refers to the right of an individual or entity to seek legal remedy or compensation through the judicial system in response to a wrongdoing or dispute.

Future Owner

An individual or entity that is designated or expected to become the owner of an asset or property at a future date.

Repairs

The process of fixing or restoring something that is broken, damaged, or malfunctioning to a good condition.